The IBERA project was formally launched by Native Counselling Services of Alberta on November 4, 2009 at a launch ceremony at the Winspear Centre in Edmonton. The event, which was attended by a diverse crowd of MLAs, medical professionals and other members of the public, was well received by all, with IBERA's Australian particularly impressed with NCSA's performance - saying that it outshone their own launch in Canberra.

The event featured a number of keynote speakers, most notable the Hon. Gene Zwozdesky, the MLA for Edmonton-Mill Creek and Minister for Aboriginal Relations, who lauded the project as a major breakthrough in health education. Zwozdesky invited IBERA's founders and NCSA CEO Allen Benson to the Alberta Legislature where he introduced the project to the government of Alberta the following day.

"The people I’m about to introduce to you are extremely passionate about education and health care, particularly for our children, and it is in that vein that they have created an educational resource animation tool called IBERA, a software package, as it were, for use in schools throughout the world, with a particular focus on but not restricted to Aboriginal children," said the Minister in his address at the Legislature. "Gentlemen, your product, IBERA, will revolutionize the knowledge of health and the human body, and it will help in the delivery of that understanding to our children. We are very grateful, and we wish you much success with IBERA."

For more information on this groundbreaking new health education tool, visit www.ibera.ca.